I’ve been meaning to post these pics for a while, but haven’t had a chance until now. As many members of our buyer and provider community noticed and pointed out, OnForce was a prominent sponsor during the NBA Eastern Conference Championship and the Finals. And while the on-court results weren’t what I wanted personally (go Pistons!), there were a lot of smilin’ faces around the halls of our Lexington, MA headquarters. Beyond that, we were extremely pleased with the exposure that the OnForce brand received.

In addition to the 10-15 minutes of LED advertising that we received each game, we were fortunate enough to have our LED ads make it into a two-page spread in Sports Illustrated (see pages 8-9 of the June 2nd issue), the Celtics home page, and some serious exposure during the ESPN / ABC primetime telecasts (see below).

This is the first time we’ve done awareness-oriented marketing on this type of stage, but I suspect that you’ll see more such placements in the future. Here were a few of our favs:

Kevin Garnett takes a break under the glow of the OnForce LED ad…

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The C’s on their way to the title, and our ON button smiling down over the scene…

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The main scoreboard at The Garden, lit up with our “Find Pros Here” ad…

This entry was posted on Tuesday, June 24th, 2008 at 11:09 am and is filed under Inside OnForce, Media, PR & Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.